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Backstage with Moroccanoil: Fashion Week Spring/Summer 2015

Behind the Brand

At Moroccanoil®, our passion is empowering beautiful transformations. We started with the original Moroccanoil Treatment which revolutionized the haircare industry. We built our reputation on positive word of mouth from runways to salons to editorial spreads. Our antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike — because our products simply work.

We invite you to experience Moroccanoil and discover the performance behind the headlines.


About Moroccanoil

  • History

    Our story began when our co-founder, Carmen Tal, was traveling in Israel. After
    a color service that left her hair badly damaged, a friend brought her to a salon
    where she experienced an astonishing oil treatment. The result was that her
    hair instantly transformed from damaged to shiny, smooth and manageable.

  • Argan Oil

    Moroccanoil® Argan Oil is extremely rich in Vitamin E, essential fatty acids and antioxidants. This luxurious, non-greasy oil provides multiple conditioning benefits for the hair. It glides on like silk and absorbs quickly for a hair moisturizing and pampering experience.